What Is Google Webmaster Tools Used For. YeahLikes Shares How Google Webmaster Helps Your SEO.
How does Google Webmaster Tools work? Website owners can monitor how their website interacts with Google using Google Webmaster Tools (also known as Google Search Console). GWT gives you a detailed insight into your website’s health, including crawl errors, mobile optimization issues, and security concerns, giving you a detailed understanding of your website’s health.
As well as providing you with a whole host of trackable metrics, this tool is packed with a bunch of other features that are invaluable for SEO, making it easier for you to improve your website’s organic ranking. In addition, it is completely free, and it integrates with Google Analytics and Google Ads so that you can do PPC testing using the tool.
What features does Google Webmaster Tools offer and how do they help you manage your website and search engine optimization campaigns? GWT offers many features and can be used for a wide range of purposes. Depending on your specific business needs, each will be more or less useful. We will take a look at some of the most universally beneficial features and ways to make use of the platform in the following paragraphs.
1. You should monitor the performance of your website on a regular basis. With GWT, you can monitor the performance of your website, including: Clicks – The number of times people have clicked on your website through Google’s search results. This not only gives you insight into the effectiveness of your page titles and meta descriptions, but also gives you a good indication of how consistently your traffic is. Impressions – The “impressions” metric refers to how many times your website has appeared in Google’s search results, which is handy for identifying your ranking keywords.
The ability to sort by page can provide further insight into your optimization strategy by identifying the pages that rank for specific keywords. GWT will display the average click-through rate (CTR) of visitors who have seen your website in Google search results and have clicked through to your website. In essence, it is the number of clicks multiplied by the number of impressions x 100, and it is one of the most important metrics to keep an eye on. With the help of GWT, you will be able to identify your highest (and lowest) CTR queries and monitor them over time. The average position on Google SERPs indicates where you rank for specific keywords or pages. GWT provides 16 months of data for all of the above metrics and allows you to compare two dates. Also, you can filter your results by query, date, country, and device, providing you with a comprehensive overview of your website’s performance.
2. Ensure that there are no indexing errors. Google Webmaster Tools allows you to view the number of pages of your website that Google has indexed since the last site crawl. More importantly, it will highlight any indexing errors or warnings and provide you with information for analysis. There may be a number of issues, such as broken code, blocked URLs, or a theme issue with your website.
3. Create a sitemap and submit it. Your site’s crawlability can be improved and indexing errors can be prevented by submitting a sitemap to GWT. Google can easily miss updates or additions to large websites, but new websites can also benefit from being indexed faster by this tool.
4. Conduct a URL inspection. In order to analyze specific URLs, you can use the URL inspection tool. It is possible to compare your live URL with the URL in Google’s index side-by-side. Using this tool, you can check the page for errors or inconsistencies as well as see when it was last crawled.
5. Make sure you keep an eye on your links. GWT’s links section is one of its most valuable tools since backlinks remain one of the most important aspects of any SEO SaaS strategy. Besides viewing your website’s total backlink count, you can also view which domains are linking to you and what anchor text they are using. A website’s internal links section can serve as a good tool for analyzing the structure of your website and for determining which of your cornerstone content posts has the most links attached to it.
6. Actions that need to be performed manually and in the interest of security. In the event that any of your web pages do not comply with Google’s webmaster guidelines, GWT will send you an email notification. If Google detects spam, cloaking, or purchased links on your site, it will penalize it and provide further instructions. As well as keeping track of any security issues, you can also report them here.
Conclusion. Google Webmaster Tools can be combined with Google Analytics best practices to provide a comprehensive analysis of your website’s overall health. The more familiar you become with GWT, the easier it will be to use it to optimize your website, improve its ranking, and increase traffic to the site.
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