Local Search Engine Optimization Guide For Beginners. Welcome you to my blog for easy to implement and powerful tips and tricks that will boost your business for more profit, market and prospect potentials.
What is local search engine optimization? Since the rise of smartphones and better connectivity while on the go, local search engine optimization has grown rapidly over the last few years. In spite of the fact that organic SEO has many similarities,
In the end, it is quite different. Local SEO focuses on providing relevant search results based on a searcher’s current location. Right now, I would be provided with the closest steak restaurants by Google if I searched for the term “best steak restaurant” on my desktop. On my smartphone, I receive similar results.
Approximately 40% of mobile queries have a local intent, according to a study conducted in 2011. According to Fresh Egg, four out of five people use their smartphones to look up local information. One in three people took direct action as a result, and two in three people made a purchase as a result. According to Google, one in three US mobile queries are now ‘local’, and 87% of mobile users are on the go while using their phones.
Google also found that 95% of mobile users search for local information on their phones and the primary purpose is to contact or visit a business. As Google and other search engines use the vast amount of data they have about us to serve users with the most relevant information, local results will become more and more prevalent. In order to optimize for local search, what can you do? The following tips will help you make your website more local friendly. It is essential that you register your business with Google Places for Business as soon as possible.
Make sure you claim your Google Places for Business profile and provide accurate contact information, opening hours, address, and contact details. Be sure to complete the entire profile. By providing category information about your site, Google is able to gain a better understanding of the topic of your business, as well as create a signal that your business is related to any localised searches being conducted about the type of service you provide. Your business will be able to appear in search engine results and on maps in this manner. In order to link your Google Places page to a Google+ Local page, you will need to create a Google+ Local account.
There is a greater emphasis on social interaction on this page. Users will have access to images, videos, and comments as well as reviews, information about the restaurant, and images and posts. You must scroll a long way down to find any other results besides Google Local. The local listings are even more dominant if customers search directly through maps. Create a Google+ Local page by doing these things:
1. In order to optimize the information copy about the business, the title should include the brand name, the keyword being targeted, and the location of the business. As long as both the meta description and the page remain optimized for both users and search engines, this should be feasible to achieve without appearing unnatural.
2. Do not forget to include your keywords in the title, especially if you are in the restaurant business.
3. If your listing falls under the category of restaurants, rather than just ‘restaurants’, be sure to assign it to the correct category.
4. Add rich media to your schema markup to provide potential customers with a more appealing proposition. The following guide provides a detailed explanation of how to use Schema markup.
5. Add your address in a consistent format with other places you have mentioned it. NAP (name, address, phone number) citations are important ranking factors for local SEO. In the same way that links provide more value to a website, NAP citations from relevant and authoritative websites also provide more value. If you clearly state your NAP information, this will serve as a signal that you are a business associated with a particular location, which will enhance your visibility online.
6. You should encourage your customers to leave reviews. Reviews are arguably one of the most important local SEO ranking factors, and they are often compared with links in organic SEO. Reviews also enhance the visibility of listings, so encouraging your customers to leave their opinions will increase your success rate – provided those opinions are positive, of course. When your products and services are bad, SEO will not be able to help you.
7. Create a listing for each of your physical locations. This will allow people to find the nearest branch when searching locally, and will give businesses an opportunity to improve their search engine rankings. It is also possible to optimize your website’s pages to make them more visible to local search engines… When optimizing local pages on your website, it is important to include the address (in a consistent format) on the page, as well as the location within the content, as well as the title tag. The title tag of the page should include the brand name, the targeted keyword, and the location of the page. It is also important to consider this when writing the page’s meta description. As an additional reference, you may also include the address in your footer if you only have one address. You can boost your local SEO rankings by embedding a map on your ‘contact us’ or local place pages.